About Jen Swanson

Jen Swanson

Jen Swanson, Founder of imbina.com

Jen Swanson is the Senior Director of Digital Product Management in Optum’s Consumer Solutions Group. An innovative customer experience strategist, she specializes in developing and delivering exceptional digital experiences that engage consumers. Past career highlights include serving as the Director of Digital Marketing at Children’s Hospitals and Clinics of Minnesota, and Director of Operations at Capella University. In her spare time, she is a passionate advocate for and mentor of women in leadership roles in business, non-profit, and social enterprises. She is a consumer of culture, a mama to two crazy boys, and a kitchen warrior who does a decent job at recreating her grandmother’s legendary lemon bars.

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Public Speaking Experience:

  • Panelist: How to Use Social Media More Effectively in Your Work-Life, November 2014, Minnesota Planned Giving Council Conference
  • Panelist: Discovering New Customer Insights Through New Digital And Social Data, May 2013, Ciceron MBA event
  • Panelist: BRANDisruption: How The Consumer Hijacked Marketing, July 2015, Ciceron MBA event
  • MobCon Minneapolis, October 2015: Customer Experience: Is It Really Worth It?
  • MIMA Summit, October 2015: Disrupting the Difficult
  • Panelist: Pollen Work Redux: Voice, February 18, 2016
  • MobCon Digital Health, April 26, 2016: Reimagining Content Delivery in the Digital Health Age
  • Minnesota Health Strategy and Communications Network Spring Conference, April 26, 2016: You’re Not in The Business You Think You’re In
  • Medical Alley Association, August 2016: Removing the Blinders – Creating Meaningful Digital Experiences in Healthcare
  • Panelist: Digital Health Data: Engaging the Patient Consumer, May 2017, MedTech Women

Guest Blogging:


Please contact her at jen@imbina.com regarding speaking and writing opportunities on the topics of digital strategy, customer experience, women & leadership, closing the gender gap, work life integration, or for the lemon bar recipe.